CNN.com International

If anyone can guess what is in store for Web searching, it is Wired magazine co-founder John Batelle, who has spent most of his career as a technology journalist trying to find the answer.

CNN: What is the next big thing on the Web?

JB: The idea to create a semantic Web where everything is described not by one researcher and his team but rather by all of us as we root about the Web. I might say, “This is a picture of a seaside with a sunset,” but someone else comes and says, “No this is a picture of a beach in Thailand,” and another person comes along and says, “This is a picture of a place I like to go diving.” And over time, this one object, and every object in the world gets thusly tagged, gets enough intelligence around it that it can be found no matter how you might ask for it, the brittleness problem is solved.

The idea is that we might get to the point where everything in the world of value is in the index correctly, is on the Internet and some way represented, whether it’s your car, your child or whether it’s a media object like a page or an audio file or whatever, or in this case a picture. And then you create these vast semantic attachments to everything and that becomes the seedbed for the next generation of search to crawl and make sense of.

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