BI Strategy: Integrating Enterprise Content Management with Business Intelligence Initiatives

March 22nd, 2006  |  Published in Business, Education, Law, News, Politics, Science & Space, Technology

DM Review

The increasing importance of electronic channels is also a key to the rise in unstructured enterprise content (EC). With increased governmental and regulatory scrutiny, there are mandates to keep records of Internet and email transactions. Demand for richer media such as audio files and HD video for training, marketing, etc. also creates EC.

Thus, I believe there’s a critical need for companies to create so-called “semantic networks” that help enable users to search EC to gain access to needed information. These semantic networks are created over time and can contain a library of terms that can be expanded as the network grows, based on EC that is created, collected and stored by the company. They can offer users the ability to perform phonetic and contextual searches.

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