Reverse Direct Marketing

The DC.Coverage meta tag can be used to specify not only a point on the globe, but also more complex relationships like country, region, continent, time, etc. The Semantic Web implications are obvious. But in combination with other DC Standard Meta tags, the power of ‘normal’ search will increase exponentially. Interested consumers could use their mobile phones to find their way to your nearest location in one tap. Other customers could compare goods by price and relative distance in a few clicks or taps.

To provide the killer app for mobile – location-aware search – and precise fixed-line local search, Web Developers and Search Engines have to start working together.

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