ZD Net

After being the sole preserve of a team of slightly wild-eyed geeks at W3C — plus Jon Udell, who is just one of those guys who gets things two years before everyone else — suddenly structured web data is something that ordinary people see the point of doing. Mainly because of edgeio, which in a blinding flash just makes it obvious why it’s worth structuring the data you publish online (why? so that edgeio can pick it up and promote it for you). Of course edgeio wouldn’t make sense if the ground hadn’t been prepared by XHTML and RSS and the Structured Blogging people (and the sneaking feeling that if Tim Berners-Lee says it’s a good thing the Semantic Web probably does have a purpose after all, even if no one can make head or tail of it). After all that softening up, along comes Ray Ozzie with his Live Clipboard demos, and we suddenly realize that the point of structured web data is to save us retyping and reformatting the same damn information over and over again every time we fill in a form or copy some data on a Web site, and of course we all want to sign up.

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